From Fortune 500 to Start-ups, B2B to FMCG. Experience comprises well-known brands across industries, sectors, and markets—with proven results.
We solve big questions:
How to…
Stem decline of a world recognised heritage brand, purchased by default and promotion?
Reset an innovative first-mover for cut-through and growth, getting lost amongst new competition?
Pivot and expand engagement of a global benchmark, limited by its annual namesake event?
Drive connection and loyalty with a premium leader, failing to adapt to new market expectations?
Core Belief:
Strive for greatness in everything, embrace tech-for-good and drive progress through challenger thinking.
Telefónica
Creating a global ‘Digital Telco’ and bespoke system for next generation brand optimisation / guardianship called ‘Brand Ignite’, securing largest retained WPP branding account.
Brand Strategy, Vision, Positioning
Brand Architecture
Digital Brand Transformation
Brand Management
Impact
300,000+
Pieces of comms assessed globally
30 / 7
30 people, 7 offices (EU+Latam)
+56% [$7.2B]
Brand value uplift (BrandZ) at the time
150,000+
Brand inductions attended
Brand investment has been the clear source of our Brand Value increase.
Telefonica Marketing Team
Telefonica Tech
Empowering Telefónica to ‘Take Things Further’ with Internet of Things and AI/Virtual assistant 'Aura' (O2, Movistar, Vivo), setting path for holistic transformation into the dynamic Tech-forward brand it is today.
Brand Proposition
Brand Architecture
Naming and Tagline
Storytelling
Telefonica, ‘Take Things Further’
Cannes Lions
Transforming the definitive global benchmark in creativity through new LIONS brand, transcending its event heritage to deliver greater value for diverse creative nomads of our digital age.
Global Proposition
Brand Architecture / Portfolio
Messaging
Online Digital Architecture
Get Living
Resetting an innovative first-mover in Build-to-Rent for cut-through and growth by transforming the brand into a fully immersive lifestyle experience that’s limitless and empowering.
Experiential Audit
Brand Architecture and Naming
Repositioning, Messaging
Stakeholder/Partner Engagement
Identity, Experience, Environments
Nespresso
Injecting emotion into the everyday experience of coffee lovers worldwide by transforming subscription for a global DTC leader in premium on-demand coffee.
Global Experience Audit
Brand Strategy and Architecture
Naming, Messaging, Copy
Retail, UX/UI Strategy
Identity
Comms Playbook and Global Training
Experience comprises 20+ years, working independently and in partnership with top agencies including Landor, Design Bridge and Partners, Superunion, Lambie-Nairn, Heavenly, Principle and more.
Chiquita
Freia Chocolate
Heinz
Hellman’s
Killian’s (Molson Coors)
Kraft Foods
Marabou Chocolate
Mars Petcare
Mexx
P&G
Peter Werth
SCA
T.M Lewin
Turtle Wax
Unilever
Premium/Luxury Goods
Banana Republic
DAVI Skincare
Glenfiddich
Gossard
Havana Club
Jägermeister
Nespresso
Nike/Umbro
Pernod Ricard
SABMiller
Luxury Automotive
JLR Jaguar
Hospitality & Travel
Avolar (United Airlines)
Get Living
Korean Air
Mandalay Resort Group
Pan Pacific Hotels & Resorts
Virgin Trains
Public & Non-Profit
Adventure Ecology
San Francisco Opera
Sentebale
US Olympic Committee
Technology & Telecom
Financial & Professional
Adobe
AOL
Constella Intelligence
Intel
Leidos
Movistar
NextiraOne
O2
Samsung
Saudi Telecom
Sony
Telefónica
Vivo
Accenture
Adecco
AXA
Barclays
Charles Schwab
Legal & General
Marsh
Nordea Bank
RSM
Industrial & Engineering
BOC
BP
Dow Corning
FedEx
GE
Xiameter
Media & Entertainment
Cannes Lions
Cartoon Network
CNN
ESL
Motion Content Group
NCAA
Turner
Health
AXA Health
Materna Medical
Consumer Retail Goods
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